Saint Valentine's Day

I think that Saint Valentaine's Day is very important and need for us. However, I was surprised! in Japan, usually women gave chocolates for their favorite man. And many ladies say "I love you." On the other hand, in Britain, man gave cards or bouquets for women. It is big difference. I like better than Japanese one. Because if I get some cards or bouquets, I really sad! Which do you like?